The question is rarely about price. It is about what a leader is really buying: better thinking, less noise, and decisions they can live with.
When someone asks me what coaching costs, I try to answer the question underneath it first. What are they actually weighing up? Usually it is some version of: is this worth it, and how would I know?
The honest answer is that coaching is expensive if it changes nothing, and inexpensive if it changes how you lead. The number on the invoice is the least interesting part of the conversation.
What tends to matter is whether the person opposite you can hold your situation carefully, challenge you honestly, and stay with the complexity rather than jump to advice. If they can, the price becomes an investment in fewer poor decisions, faster clarity, and less energy spent on the wrong things.
If they cannot, no price is low enough.
